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Business owners and managers are concerned about the bottom line - profit. To have a good bottom line, a good supply of prospects (customers) are needed but the cost to acquire these prospects is a major factor in the determination of how much profit will show up on that bottom line. This is the main advantage to inter-networking - cost effectiveness. Acquiring prospects through networking and through internet communications is proving to be a strategic necessity in order for businesses to be more successful and in some cases for businesses to even survive. The competition is definitely taking advantage of inter-networking and the statistics show that they are gaining in bottom line profit and in market share. This is a key point because businesses can increase market share by spending more on advertising and/or cutting prices or they can increase market share through the dynamics of inter-networking synergy, communication efficiency, and referral-based customer acquisition. Inter-networking is clearly the better way to increase market share. American Business Inter-Network, Inc. is committed to helping its members increase market share effectively and to providing a forum for expanding the possibilities of networking and using the internet for business improvement. Art Moffa, SPHR |
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